Baraf.
About the Client
Baraf is our new and improved bar that has quickly become one of the hottest spots to see and be seen in Garia. The bar menu includes various well-crafted cocktails and signature classics that pair perfectly with the new and improved food menu.
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Years in Business
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Happy Customers
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Licensed Officer
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Assets Protected
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Baraf
About the Client: Baraf is our new and improved bar that has quickly become one of the hottest spots to see and be seen in Garia. The bar menu includes various well-crafted cocktails and signature classics that pair perfectly with the new and improved food menu. The modern design touch-ups and the thoughtfully curated menu put it far above standard bars in the area. Centred on craft cocktails and nightly live music, Baraf leverages the sleek and lively environment of the indoor social space. It’s musical in nature, and streamlined with a contemporary edge, while representing the bar’s lounge-like ambience and energetic pulse.
Challenges: As Baraf started to make a lasting mark Kolkata culinary scene, the senior management team needed an agency partner that could scale up or down with them as the projects and needs required. With a great brand and even better food, Baraf needed a long-term partner to help keep their brand up-to-date and easy to navigate.
Our Idea: Every brand that needs that extra boost of discovery inside the store, Baraf’s location-based advertising became a magic bullet to drive awareness, purchase intent and sales.Using our full-service platform that reaches over 5 million audience per month, Baraf deployed a multifaceted online-to-offline ad solution. The program focused on cross-digital promotion at the awareness stage, and then drove product interaction and sales via mobile during the decision stage while the consumer was inside the store. Complete brand development, including brand identity, logo design, print design, email templates, social media pages, etc. were also implemented. PR research and outreach to local press & bloggers were also done.
Results: The footfall immediately increased along with positive reviews. The young crowd loved the new leveraged hangout out. The social media pages have also show significant growth and counting.