Aditya Academy Junior provides a learning environment that accommodates all individual learners providing them with opportunities to maximise their inherent potential. Aditya Academy Junior aims to provide the best pre- primary & primary education for children and have an established reputation for offering high-standards in a caring and well-ordered environment. Their curriculum emphasizes the importance of promoting children’s holistic development and as such, focus on both academic and non-academic learning areas. They believe that education is more than academic achievement and so, for more than 25 years they have been engaging, inspiring and motivating their pupils to help them determine their own course and be well-prepared for life in the 21st century.

Challenges

Established in 1994, Aditya Academy Junior is one of Kolkata’s best junior schools. However, despite being a very old school for over 28 years, the school had an old-world image instead of the new-age international education powerhouse that it actually is.

Our Idea:

• Thorough study of the school’s challenges, target students and parents, in-depth parent profiles, and competitor analysis.
• End-to-end brand strategy to reposition Aditya Academy Junior as Kolkata Best Junior School, via OOH and Digital Branding
• Creation of the branding idea – Get Set for Life. Under this master idea, APE ideated and executed several brand campaigns, marketing collaterals, and even tweaked the school’s brand identity.
• For each of the school’s sections, we created customised advertising campaigns across traditional and digital channels.

Results

Aditya Academy Junior has been recognized as a ‘Best Pre School Chain’ by Zee 24 hr, a leading Media House. Apart from this, the school Social Pages have achieved new followers and gained impressions, and also ranked in the 1^st page of google in 5 HD Keywords. Today the school is viewed as the preferred preschool chain among parents in West Bengal.